Krittika Sharma

The birth of a textile line came after the experience of traveling and meeting the many talented artisans of India. My artisans become my teachers. Their extensive knowledge base makes for inspired collaborations. My design ideas, their databases- a marriage of the old and the new. The goal is to bring pieces from one artisan and inspire another artisan, miles away from him! An inspiration network!

As a designer, my work attempts to educate people about my artisans and my craft. Design is an amalgamation of making something beautiful that has a meaning and has a function. A holistic product that comprises of quality, style and value.

I have always had a romantic perception of craft and delving deeper into it has only confirmed my notion! Craft is to be respected, experienced and enjoyed. The process of making a sari changes many hands. There is a talented artisan at every level- a person who degums and dyes the yarn, someone who spins the yarn, someone else sets the loom, another weaves the yarn into cloth, a fifth who makes the tassels, a sixth who folds the cloth and finally the receiver. I believe that each process is meditative- a journey of deep history and love reaching through to the customer.

The birth of a textile line came after the experience of traveling and meeting the many talented artisans of India. My artisans become my teachers. Their extensive knowledge base makes for inspired collaborations. My design ideas, their databases- a marriage of the old and the new. The goal is to bring pieces from one artisan and inspire another artisan, miles