To spread awareness on the seriousness of texting and driving, Touch started the Don't Text, Whistle and Drive campaign. The Facebook game was the online extension of the campaign. Before playing, users were asked to sign the pledge not to text and drive. I designed the game interface and all three levels' view of the streets, as well as the game notification messages. The game was played by 619 people and so the pledge signed 619 times. © Cleartag
