I work at the intersection of creative leadership, culture, and public responsibility.
With over 17 years of professional experience and 9 years of research in branding, my work spans creative industries, international organizations, academia, and global brands. As a Creative Director, I have led branding, packaging, and multimedia initiatives where creative excellence is inseparable from context, ethics, and long-term impact.
My professional experience includes collaboration with multinational brands and institutions such as Samsung, McDonald’s, Hilton Worldwide, Hublot Watches, and others, alongside work with international and humanitarian organizations including UNRWA, the International Trade Center (UN), Global Health Development, GIZ, InWEnt, and USAID. Operating across these environments has shaped my approach to creative leadership in culturally and politically sensitive contexts.
I have been recognized with 47 international awards and participated in 37 international exhibitions, reflecting sustained contribution rather than isolated achievement. In parallel, I serve in governance and evaluation roles as a jury member and chair for major international awards, including the Stevie Awards, Adobe Achievements Awards, A’ Design Awards, Vega Digital Awards, and other global platforms—evaluating work from leading international brands and agencies.
Alongside professional practice, I serve as a Professor of Practice, teaching and mentoring within applied media and creative programs at American higher education institutions. My teaching emphasizes practice-informed learning, critical inquiry, and preparing students to operate responsibly within complex global and technological landscapes.
I am particularly interested in roles and collaborations where creative direction, cultural leadership, and ethics converge—whether in education, international initiatives, or senior leadership positions that require trust, discernment, and long-term vision.
I work at the intersection of creative leadership, culture, and public responsibility.
With over 17 years of professional experience and 9 years of research in branding, my work spans creative industries, international organizations, academia, and global brands. As a Creative Director, I have led branding, packaging, and multimedia initiatives where creative excellence is inseparable from context, ethics, and long-term impact.
My professional
