Nagla

A strategy-focused interaction & web designer with over 6 years in online marketing industry in MENA region and Egypt, leading efforts to grow the online presence of brands through consistent user experiences.

My main role is to use my knowledge and passion for Design and User Experience to solve business problems and translate these solutions into creative, appealing, FUNctional, user-friendly interfaces that matches the region's culture & communicates the brands' positioning.

Expertise includes:-

User Research:
Improve Web site alignment with customer needs through user research that includes in-depth interviews, contextual inquiries and field/diary studies.

Persona Creation:
Lead persona creation to optimize user journeys, develop site maps and construct wire frames enabling effortless navigation.

Information Architecture:
Incorporate IA methods that include card sorting, affinity diagramming, free listing, mental models and search log analysis.

Usability Testing:
Conducting all phases of usability testing in lab and remote settings.

Visualizing the vision & strategy:
Crafting the brands online identity, whether its (social, web or mobile) through efficient and creative design solutions consistent with the brand’s values, story and strategy.

A strategy-focused interaction & web designer with over 6 years in online marketing industry in MENA region and Egypt, leading efforts to grow the online presence of brands through consistent user experiences.

My main role is to use my knowledge and passion for Design and User Experience to solve business problems and translate these solutions into creative, appealing, FUNctional, user-friendly interfaces