Farag

For me, graphic design is not about personal expression. It’s not about scoring high on some standard of aesthetics either. It’s about solving communication problems. My creativity lies in how I solve them.

The problem with using graphic design as a platform for personal expression is that, at best, I would be a mediocre fine artist. My personal expression will never perfectly coincide with the needs of my clients. In fact, it would be quite rare if they came anywhere near it. In one way or another, my personal expression will be compromised, and the mediocrity of my work would be guaranteed. If my personal expression happens to coincide often with the needs of my clients, I would have to question the integrity of my own work. It’s a no-win situation.

For me, graphic design is not about personal expression. It’s not about scoring high on some standard of aesthetics either. It’s about solving communication problems. My creativity lies in how I solve them.

The problem with using graphic design as a platform for personal expression is that, at best, I would be a mediocre fine artist. My personal expression will never