A bespoke responsive design based HTML5 website that uses a custom Ruby on Rails CMS which was built to natively support multilingual content to manage the website and its content in both English and Arabic. The goal of the website is to encourages users to sign up for the fight against diabetes using their existing social networks and having them carry out a pledge of their choosing to help the fight and sharing it with their friends. The website also employs gamification and rewards users with badges and points based upon their actions like sharing articles and committing to daily micro-pledges. Users that commit to a major pledge also get featured on a wall of avatars on the homepage with their peers. The visual design and UX for the website was done by me, while the development work for the back-end and the front-end was carried out by a teammate and myself together.