Where possible, your logo should tell a story. A short, simple, to-the-point kind of story.
But, beware of going overboard.
Your logo shouldn’t bear the burden of telling the whole story of your company’s history, beliefs, or mission statement.
All it really needs to do is identify your company.
As expert logo designer Sagi Haviv :
“A logo is the period at the end of a sentence, not the sentence itself.” - Sagi Haviv
located in Alexandria, Egypt
