The new identity has been revamped to portray the new outlook of OTV as a TV channel that nurtures credibility and openness, reaching all the Lebanese audiences whilst being objective, fair and realistic. Built on its brand core, OTV champions its creed by being objectively subjective. It values the real Lebanese essence, and speaks to every Lebanese by nurturing an entertaining and information-rich character. The buzz of Lebanese life; a portrayal of everyday life that all Lebanese go through the 24-hour course of each day. It relates to no party, religion, affiliation or belief system... only Lebanon, its people and their lifestyle...
