The requirement of this brief was to redevelop the MyCN section of the existing UK Cartoon Network website and transform it into an immersive and engaging community. After two years in development, Atticmedia announced the launch of Toonix for Cartoon Network Europe (owned by Turner Broadcasting) in the Spring of 2012. The Toonix site, aimed at 7-11 year olds, calls on kids to ‘Be Whoever You Want To Be’ by creating and customising their own unique avatars and interacting within an exciting new gaming platform.
