MTN (Sudan) is in need of a web presence in order tosupport their Mobile Broadband service (MTN Link)re-launch. The specific nature of their content means that it cannot be fitted into the information architecture (IA) of their main website(www.mtn.sd) in a way that meets visitor goals of information find-ability and interactivity. Consequently, the optimum solution is to create an independent MTN Link microsite targeted to their particular target audiences.