DAO - Digital Arch Online Brief This logo will be used in corporate/business related discussions. People who will see this logo will mainly be Studios, Agencies & other professional companies active in the Gaming world. So the Graphical identity attached to this logo should combine Seriousness & Fun/Modern/Dynamic/Upbeat at the same time! The audiences who will see our logo here will mainly be young & dynamic people (not at all the serious IT image typical in the B2B space). Arch(Door/Gateway btw virtual and real world) + Arabic/Turkish + Innovative.