The primary function of a traffic manager is to work as a go-between that connects account executives to other departments within the agency. The traffic manager processes job memos, assigns job numbers, and distributes work orders and job jackets to be assigned to the team. He/she also sets a schedule of deadlines for the completion of a job and assigns workers to each necessary step in the process. The traffic manager then checks on the progress of the project, communicating with the account executive as needed. The Traffic Manager is generally considered to be the main point of contact.