The overall purpose of this consultancy is to provide art direction and graphic design support to USAID LENS in its various activities over the course of several months.
1. Developing the creative concept and branding of USAID LENS survey results in Arabic and English, including the design of infographics and launch event materials
2. Designing a service manual USAID LENS is producing in collaboration with the Ministry of Industry and Trade and the Companies Control Department that will advise companies on the procedures for registration and other compliance measures
3. Developing the creative concept and branding of a public awareness campaign to publicize the above-mentioned manual so companies and small businesses in particular are aware of its content and how to access the information
4. Designing and updating existing informational and promotional material for USAID LENS including a press kit, fact sheets, maps, brochures etc.
The consultant is expected to become familiar with the project’s goals and objectives, develop creative concepts for major campaigns and activities, and be able to analyze data and information in order to produce infographics for public consumption and distribution. While the four tasks noted above are the immediate priorities, the consultant could be involved in future activities that promote the project and its activities.