The idea came from the good location of this beautiful city. Beside the sea, surrounded by Atlas's mountains, deserts... and other beautiful oasis... . MARRAKECH is one of cities which have the most wonderful weather in Morocco. After some graphic searches, the basic form-shape of the logo (the letter ''M'') comes finally from the shape of those three mountains and hot filling colors that are inspired from the sunset of the city, but what makes the design more smart and modern are those forms chosen to be as textures inside it. Those textures are indeed inspired from the movement of waves of sea, desert sand and other stunning panoramas .