Brand identity is the collective set of names, symbols, colors, personality (“look and feel”) and key associations/attributes that provide the cues and messages customers should and will use to define and judge what a brand is all about. In contrast to image, identity should represent what is true and authentic about a brand. Identity can and should be carefully and consistently managed.
اشترك معنا أو قم بـ تسجيل الدخول لكي تستطيع التعليق .