After interesting workshops to explore and understand what are Bidaya really about and what they stand for. We have learned the true meaning of passion, Bidaya are passionate when it coms to build, maintain and improve client’s images and presentation. Bidaya are distinction seeker when it comes to reputation, commitment, integrity, transparency, dedication, creativity and innovation. Bidaya methodology and way of work has helped in building a long-term relationship with major local media institutions without ending. (We Go Beyond), this is the road they crossed to communicate with clients/ the beginning to improve in the right way. (We GoBeyond), is a way to deal with their business, for partners and for their clients. Last but not least, (We Go Beyond) conveyed Bidaya desires to build an inclusive and sustainable model for any industry that promotes a fair deal for the surrounding.