There is solid proof that a missionary of Jesuit monks discovered in the late nineteenth century, the historical Roman caves where Chateau Ksara (A Lebanese winery) still store their wines until today. We also know of the incredible historical coincidence: remains of wine from Roman times were found in those caves.
However, nobody knows how those caves were discovered.
Legends tell different versions of the story. We took advantage of this confusion to remind people that no matter what the original story is, Chateau Ksara is the Original Wine of Lebanon.
Agency: Leo Burnett Beirut
Creative Director: Areej Mahmoud
Copywriter: Areej Mahmoud
Art Director: Lourica Halteh
Retoucher: Mark Calina